As a liaison within and outside of THI, Sprung leads strategic partnerships,  internal and external communications, strategic marketing, and brand strategy and reputation management.  She cultivates initiatives and mobilizes resources that advance the priorities of the Institute and its many partners across the globe. She administers strategic direction to The Texas Heart Institute and The Texas Heart Institute Center for Cardiovascular Care to bolster infrastructure, improve customer experience, and augment digital platform integration initiatives.

After graduating from the University of Texas at Austin’s College of Natural Sciences, Sprung worked for Pfizer across several different Texas Medical Center healthcare entities. She subsequently served as Vice President of Marketing for an Austin-based biotech firm and later co-founded two medical device companies that provided surgical services to hospital systems across the southwest region. Following these endeavors, Sprung acted as a strategic advisor to the Genetics Policy Institute, and as Vice-Chair of Texans for Stem Cell Research (now Texans for Cures).

Since joining The Texas Heart Institute in 2011, Sprung has developed community and industry relationships as well as new partnerships and programs, including collaborations with UT Health Science Center, Baylor College of Medicine, WomenHeart National Hospital Alliance, Alliance for Regenerative Medicine, ExxonMobil, FitHouston, American Heart Association, Rice University Baker Institute, Alpha Phi Foundation, Center for Houston’s Future, Elnita McClain Women’s Center, LHI Houston, BakerRipley, Breakthrough Houston, Girl Scouts, Emerge Scholars and Houston ISD.

Keri earned her Executive Masters in Business Administration at Rice University’s Jones School of Business in 2022. During her studies, she served as the class representative, co-chair of the Jones School Association for Executives, and a Rice Business Board Fellow for Children At Risk, a non-profit that serves as a catalyst for change to improve the quality of life for children through strategic research, public policy analysis, education, collaboration, and advocacy. At the 2022 graduation, she was honored with the M.A. “Mike” Wright Award, the top leadership award and received the Distinguished Alumni award in 2025.  Keri serves on several boards, including the Rice Alumni Association Board, Emanuel Sisterhood and Fit Houston Board Trustees.